![]() ![]() ![]() Sellers abuse Amazon’s back-end system and aggregate positive reviews from other products that they’ve sold in the past. This practice is known as “review hijacking. Review Hijacking: Jake Swearingen, a reporter and avid Amazon shopper, was on the site one day trying to find an iPhone headphone adapter when he made a curious discovery many of the reviews on the iPhone headphone adapter PDP were for other products. There are three common types of fake reviews that hurt the selling platform, but we help examine how you can spot them and what you can do: Sellers looking to deceive Amazon’s monitoring systems are becoming more sophisticated with their dubious attempts to find sneaky workarounds. However, this is bound to still happen and for consumers not as well-versed on Amazon, it can be hard to identify whether or not a review is authentic. ![]() And as e-commerce journalist Jason Del Rey points out, the more verified reviews there are, the more expensive it will become for scammers to leave fake reviews. Luckily Amazon has developed a way to increase the amount of ever-crucial reviews they get. Leaving a written review is often a barrier for customers who are pressed for time or don’t see the need to leave written feedback. Late 2019 Amazon rolled out a new program with one-tap ratings, allowing those who made a verified purchase to leave a rating without a written review. Authentic reviews are labeled as “Verified Purchase” underneath the reviewer’s name to help show fellow shoppers that it is genuine. Over the years Amazon has worked toward making sure that product reviews are authentic. ![]()
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